Masters in Marketing


What is Marketing

Marketing is the study of customer-relationships. It is the most essential part of any business enterprise and helps promote one’s business and its reach in the society. Postgraduate Masters in Marketing course diversifies your skills by studying the practical and theoretical frameworks that underpin great marketing.

According to American Marketing Association, marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.


Requirements to Study Marketing

Business schools require you to give the GMAT which forms the most important part of your application. Few universities also accept GRE scores in place of GMAT scores. They also require a minimum 2-3 years of work experience (depending on the program you intend to join). IELTS or TOEFL is compulsory for acquiring student visa and as a proof of English proficiency.


Core Subjects in Marketing

Student learning marketing gets to know about the basic principles associated with field and how are they applied in the real world. Subjects include:

  • Business to Business Marketing
  • Global Marketing Techniques
  • Marketing Research
  • Marketing Strategy and Management
  • Product Management
  • Retail and Sales Management
  • Logistical Strategies
  • Corporations and Financing

Specialisations in Marketing

Specializations include:

  • Digital Marketing
  • Public Relations
  • Marketing Research and Analytics
  • Marketing Management
  • Social Media Marketing
  • Integrated Marketing Communications


Cost of Studying Marketing

Although the fees vary from university to university, the average tuition cost for masters in marketing in the US are $27,000/year. Average living costs vary upto $8900/year. Tuition fees are around C$27000 in Canada. In Australia, average tuition costs are A$38000 / year and the average living costs are A$8,500/year.


Job Prospects after Masters in Marketing

COUNTRYAVERAGE SALARYMEDIAN SALARY
United States$39,355 - $102,517$63,104
United Kingdom£22,614 - £53,411£32,879
SwitzerlandCHF 56,360 - CHF 178,978CHF 102,145
Sweden$36,942 - $98,155$54,086
SingaporeS$41,689 - S$141,321S$69,394
New ZealandNZ$46,500 - NZ$119,926NZ$75,605
Netherland€28,157 - €88,991€47,395
Japan¥3,178,538 - ¥12,006,290¥6,606,577
Ireland€28,822 - €72,597€41,671
Germany€28,866 - €93,128€49,602
France€28,593 - €99,442€50,076
CanadaC$40,713 - C$89,861C$61,268
AustraliaAU$51,119 - AU$125,164AU$77,291


Top Universities for Marketing



Universities that Average Profiles can target